SEK Economic Prosperity Won’t Come from Government or Traditional Development
By Jim Correll For the last several years, many of us in Southeast Kansas have come to realize that the traditional “business attraction” model has become ineffective as a primary strategy to drive our area economy. In desperation, many communities grasp at this straw, willing to make nearly unsupportable concessions in the name of being [...]
Marketing Matters – Website or not?
By Roger Buck A few years ago many business owners were making a conscious decision whether to have a website or maintain their normal brick and mortar presence. Today having a web presence is critical regardless of your type of business or size. A web presence does not mean you intend to sell globally or [...]
QR codes – Make the Connection!
By Roger Buck I’d like to take a detour from our normal topic of creating a marketing program to talk about a new marketing tool that is popping up more and more frequently. It’s call a QR or Quick Response code. For those of you familiar with bar codes this is a 2D code and, [...]
Media matters too!
Marketing Matters By Roger Buck, CDC In last month’s issue we discussed the basic process for segmenting your customer base and those efforts should have gained you these four points. Segmented current customers by their buying habits Defined a profile of your best customers Created a profile to be used for new client prospecting Determined [...]
Blue Jean marketing
Marketing Matters By Roger Buck, CDC Often I run into companies with the desire to practice better marketing however they say they lack the budget dollars to do so. It’s the “chicken or the egg” story. Do I wait for my business to pick up so I have some extra dollars to spend or do [...]
Touch Points Help ROI
Marketing Matters By Roger Buck Marketing for return on investment (ROI) means companies should take every opportunity to promote their products, service, and brand. Direct mail, TV, radio, e-mail, and many other forms of marketing may already be in your budget. However, these can be expensive, so as part of your marketing plan development, it’s [...]
Marketing Matters #2: Where Did the Money Go?
Marketing Matters By Roger Buck Where did the money go? 2010 is coming to a close and many companies will be looking back on the past year and their sales. This should also be the time to review your marketing strategy and begin forming a new plan for 2011. Marketing should never stop however it [...]
Marketing Matters #1: Marketing DOES Matter
Marketing Matters By Roger Buck Welcome to the first issue of the SEK Business Journal! We selected “Marketing Matters” as the title for this column because marketing DOES matter. In the coming issues we will take time to focus on many facets of marketing, tactics, media selection, customer segmentation, prospecting, list building and social media [...]
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