Marketing Matters – Driving your website traffic
By Roger Buck, CDC In the past issues we talked of the value of having a website and the need to learn how to perform some basic analysis of your web traffic. Today I’d like to review a few simple tactics for driving traffic to your website. Every customer touch point (see article HERE) is [...]
Marketing Matters – Analyzing website activity
By Roger Buck, CDC In the November column we touched on the importance of having a website even if your client base is local. The internet has become the yellow pages of today. Smart phones now use a GPS (global positioning) signal to help narrow web searches which means your business could show up but [...]
Email or snail mail? – Marketing Matters
By Roger Buck, CDC In today’s world you have many ways to market your company and most companies come down to the decision of using email marketing or snail mail (standard mail using postcards). Let’s take a quick look at each one and their pro’s and con’s. Direct mail using post cards first requires a [...]
Marketing Matters – Website or not?
By Roger Buck A few years ago many business owners were making a conscious decision whether to have a website or maintain their normal brick and mortar presence. Today having a web presence is critical regardless of your type of business or size. A web presence does not mean you intend to sell globally or [...]
QR codes – Make the Connection!
By Roger Buck I’d like to take a detour from our normal topic of creating a marketing program to talk about a new marketing tool that is popping up more and more frequently. It’s call a QR or Quick Response code. For those of you familiar with bar codes this is a 2D code and, [...]
Media matters too!
Marketing Matters By Roger Buck, CDC In last month’s issue we discussed the basic process for segmenting your customer base and those efforts should have gained you these four points. Segmented current customers by their buying habits Defined a profile of your best customers Created a profile to be used for new client prospecting Determined [...]
Blue Jean marketing
Marketing Matters By Roger Buck, CDC Often I run into companies with the desire to practice better marketing however they say they lack the budget dollars to do so. It’s the “chicken or the egg” story. Do I wait for my business to pick up so I have some extra dollars to spend or do [...]
Touch Points Help ROI
Marketing Matters By Roger Buck Marketing for return on investment (ROI) means companies should take every opportunity to promote their products, service, and brand. Direct mail, TV, radio, e-mail, and many other forms of marketing may already be in your budget. However, these can be expensive, so as part of your marketing plan development, it’s [...]
Marketing Matters #2: Where Did the Money Go?
Marketing Matters By Roger Buck Where did the money go? 2010 is coming to a close and many companies will be looking back on the past year and their sales. This should also be the time to review your marketing strategy and begin forming a new plan for 2011. Marketing should never stop however it [...]
Marketing Matters #1: Marketing DOES Matter
Marketing Matters By Roger Buck Welcome to the first issue of the SEK Business Journal! We selected “Marketing Matters” as the title for this column because marketing DOES matter. In the coming issues we will take time to focus on many facets of marketing, tactics, media selection, customer segmentation, prospecting, list building and social media [...]
Advertisements
