Baxter Springs

At the turn of the century, Baxter Springs was located in the middle of the richest lead-zinc ore deposits in the world.  The city founding fathers had the wisdom to ban mining construction under the city limits.  So today, the town remains safe from cave-ins.  Also the old Route 66, built in the 1920’s, ran through the middle of the downtown shopping area.  At the north …

Marketing Matters #1: Marketing DOES Matter

Marketing Matters

By Roger Buck

Welcome to the first issue of the SEK Business Journal!  We selected “Marketing Matters” as the title for this column because marketing DOES matter.  In the coming issues we will take time to focus on many facets of marketing, tactics, media selection, customer segmentation, prospecting, list building and social media to name a few.  Our goal is to provide our readers with information and education to help you improve your marketing spend that may …